MACIF - OCEAN CARE

Climb aboard François Gabart’s trimaran for a thrilling 360° and interactive experience powered by MACIF.

Immersive and Educational Experience – MACIF & François Gabart’s Trimaran

As part of its commitment to ocean racing and environmental awareness, MACIF has developed an innovative two-part interactive installation centered around its sponsorship of François Gabart and his legendary trimaran.

The first installation is a cutting-edge 360° virtual reality experience. Visitors are invited to climb aboard the trimaran through VR headsets while seated in 4D motion chairs. These chairs are synchronized in real time with the film’s footage, mimicking the boat’s movements over the waves. The immersive journey is enhanced by water sprayers and scent diffusers that recreate sea spray, ocean scents, and the physical sensations of sailing at high speed. This multi-sensory setup plunges the audience into the heart of offshore racing, offering a thrilling, lifelike experience of life on deck during a transoceanic challenge.

The second installation is a fun and educational touchscreen game designed for children. In this interactive activity, young visitors are encouraged to sort different types of waste correctly to prevent marine pollution. By engaging in this playful challenge, children learn the importance of protecting the ocean and how small everyday actions can contribute to preserving the environment.

Together, these two experiences reflect MACIF’s dual mission: promoting innovation and excellence in sailing, while raising public awareness—especially among younger generations—about the need to protect our oceans.

  • Production Companies

    RIG, DVgroup, Paper Street Studio

  • Genre

    Brand content, Entertainement

  • Format

    Film VR 360°

  • Director

    David Lafin

  • Year

    2016

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