In this playful and adrenaline-fueled experience, diners are thrust — quite unintentionally — into the final leg of an epic downhill race. But instead of skis or snowboards, it’s on a sled that they must take on two world-class athletes: a champion skier and a fearless snowboarder. The result is a wild, cinematic ride full of twists, comedic close calls, and spectacular near-misses. As the action unfolds, participants navigate sharp turns, icy slopes, and unexpected obstacles — all within a richly animated, highly immersive 360° environment.

The experience transports guests to the heart of an iconic mountain resort, where laughter, surprise, and excitement collide. Designed to blend humor and thrill, The RACE turned a simple meal into a memorable journey, drawing praise for its originality, emotional impact, and seamless integration into the dining space.

This ambitious project was developed and delivered as a turnkey immersive experience. From creative conception to technical deployment, our teams handled every aspect: 360° storytelling, VR content production, integration of motion-based hardware (with haptic feedback), on-site logistics, and scalable roll-out across multiple venues. The success of The RACE illustrates our ability to design large-scale, high-impact immersive activations tailored to commercial environments — merging entertainment, innovation, and brand engagement.